what's in a name? - "one dimension"

I have had several questions about where the name for the blog comes from - One Dimension.

A friend recently recommended the book "One-Dimensional Man" by Herbert Marcuse. In it Marcuse documents the parallel rise in forms of social repression in both contemporary capitalism and the Soviet model of communism, as well as the decline of revolutionary potential.

He argues that advanced industrial society creates false needs which integrate individuals into the system of production and consumption. The result is a 'one-dimensional' world of thought and behaviour in which aptitude and the ability for critical thought and oppositional behaviour wither away.

In this light I'm sure the purpose of the title (and the subtitle) becomes clear: the rejection of one-dimensional thought and behaviour, and the championing of critical thought with productive intent.

From Wikipedia:
"Considered by some to be the most subversive book of the twentieth century, it was severely criticized by both orthodox Marxists and academic theorists of various political and theoretical commitments."

You can check out and buy the book from Amazon here:
One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society